Have you planned any type of strategy to impress or bring in your clients on their birthdays? If not, then this article is meant for you. 
Just setting your salon software to send a birthday email automatically is not enough. Birthdays come only once a year and you can’t miss out on this marketing bonanza.

Have a look at some ideas that can be the best birthday gifts for your salon clients:

1. Salon services: Offer a free of hair or beauty service to your client. You can even opt for offers such as 10 or 15 or 50% off on all or a specific service or buy 1 service and get other free.
2. Offer an option: Different people like different things, so giving options for a discount on a few services is more likely to get better responses. It is a birthday treat from you, but they do have to walk through the door to receive it.
3. Make it more special: Along with the salon services, offer a birthday gift to your client to make his/her birthday more special. Consider a little goodie bag or similar if they come in to take advantage of your birthday offer. You can even add another coupon inside to entice them to return.
4. Don’t miss out on making a profit: Though you want to make your client’s birthday special, choose the salon services that you have a bigger margin on. This way, offering them a 25% off or buy 1 get 1 doesn’t mean that you are losing money on the deal.
5. Make it easy for your team members: It’s a birthday treat and of course, you don’t want to waste much of your salon time. So, offer a service that can be completed in one visit on the same day.
6. Promote your new services: If you have started new salon services, then get your clients to explore your new hair and beauty services. After all, it’s a birthday freebie. Just added manicures to your menu? Why not offer a free or $5 manicure to color their nails when they receive a hair coloring service?
7. Target your regular clients: All your clients are not regular and while you want to try to make more people regulars, keep a big pamper package of salon services as a gift to your higher spending clients. It’s worth spending on your regular clients to make them feel pampered and happy and wanting to return time and again.

Try to make the most of your client’s birthdays by following the above tips. Along with these tips, you need to have a good salon interior and quality equipment. Your clients are looking to relax in a stylish and clean looking environment. It’s up to you to match their wants to your needs.

Buy equipment from top brands, including Touch America, Belvedere, Takara Belmont, Jeffco, and ITALICA Salon Equipment. You will need many types of equipment including makeup style chairs, children’s equipment, beauty carts, towel warmers and sanitizers, color trays and trolleys, hooded dryers, processors and steamers, cabinets and salon stations, and even magnifying and infrared lamps to ensure you can offer the best salon services to your clients.